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P&D Flyers

P&D is a term coined that means Print & Deliver. The advertising insert industry is primarily comprised of newspapers, dailys, weeklys, and free as well as flyers and shoppers. These establishments generally have a staff of sales associates who sell both ROP (run-on-page) advertisements as well as inserts or free-standing inserts.

Most of these businesses do not print their own P&D flyers and inserts and in most cases they don't print their papers in-house.

When selling P&D flyers, It is easier for these reps and their organization to sell inserts when they know the total cost of the flyers delivered from the outside printer when it includes freight in the price. This makes it easier for these reps to sell these inserts with a "delivered" price...thus the term "print & Deliver".

P&D is becoming the way in which these shared mail vehicles sell advertising in addition to the ROP ads.

We provide HIGH IMPACT advertising flyers. Inserted into Newspapers and Shoppers, it's the perfect way to kick start an event, broaden reader base or COMPLETE an advertising campaign. Help your customer DIFFERENTIATE their company from the rest by partnering with us produce their next Free Standing Insert  or glossy flyer Campaign. Newspaper flyers and glossy shared mail flyers provide exciting alternatives to direct mail flyers. Shared mail is essentially the advertising material that falls out of your newspaper each week .

We've been providing advertising inserts and flyers for decades and we're proven industry experts. We deliver millions of pieces per month to newspapers and retailers across the country every month. Call or email to see what we can do for you.

Newspapers have what they call circulation or homes and news stands that the paper delivers to. This circulation provides the target market for you newspaper insert and unique flyer. Shoppers & Pennysavers provide another vehicle for the flyers into the home much like newspapers.
 

 

 


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