P&D Flyers
P&D is a term coined that means Print &
Deliver. The advertising insert industry is primarily comprised of
newspapers, dailys, weeklys, and free as well as flyers and shoppers. These
establishments generally have a staff of sales associates who sell both ROP
(run-on-page) advertisements as well as inserts or free-standing inserts.
Most of these businesses do not print their own
P&D flyers and inserts and in most cases they don't print their papers
in-house.
When selling P&D flyers, It is easier for
these reps and their organization to sell inserts when they know the total
cost of the flyers delivered from the outside printer when it includes
freight in the price. This makes it easier for these reps to sell these
inserts with a "delivered" price...thus the term "print & Deliver".
P&D is becoming the way in which these shared
mail vehicles sell advertising in addition to the ROP ads.
We provide
HIGH IMPACT advertising flyers.
Inserted into Newspapers and Shoppers, it's the perfect
way to kick start an event, broaden reader base or
COMPLETE an
advertising campaign. Help your
customer DIFFERENTIATE
their company from the rest by partnering
with us produce their next Free Standing Insert or glossy flyer
Campaign. Newspaper flyers and glossy shared mail flyers provide exciting
alternatives to direct mail flyers. Shared mail is essentially the
advertising material that falls out of your newspaper each week .
We've been providing advertising inserts and flyers for decades and we're
proven industry experts. We deliver millions of pieces per month to
newspapers and retailers across the country every month. Call or email to
see what we can do for you.
Newspapers have what they call
circulation or homes and news stands that the paper delivers to. This
circulation provides the target market for you newspaper insert and unique
flyer. Shoppers & Pennysavers
provide another vehicle for the flyers into the home much
like newspapers.
