Oversized
Flyers
Oversized Flyers are large flyers that
often times stand out and stick out of the newspaper of flyer in which
they are inserted. Oversized Flyers are popular and although they are
slightly more expensive...the advertisers are generally happy to pay a
little more because again, these advertisers are trying to catch the
readers eye. With so many flyers and inserts in the papers
today...oversized inserts and oversized flyers provide that extra element
that often times makes the difference.
Oversized flyers can run on nearly any paper
or substrate. Many printers aren't equipped with presses that can
efficiently run oversized flyers and inserts...we are. Our presses are just
the type that can run these oversized flyers efficiently. Oversized flyers
can also be run on glossy paper.
Glossy Flyers are popular today because they
are essentially more appealing to the reader often times and glossy flyers
help the advertiser differentiate themselves by standing out in the paper.
The papers and shoppers are often non-glossy.
And glossy flyers contrast the paper itself. Glossy Flyers are crisp and
glossy. Print colors seem to stand out more with glossy flyers. Print and
deliver Glossy Flyers are highly effective.
P&D is a term coined that means Print &
Deliver. The advertising insert industry is primarily comprised of
newspapers, dailys, weeklys, and free as well as flyers and shoppers. These
establishments generally have a staff of sales associates who sell both ROP
(run-on-page) advertisements as well as inserts or free-standing inserts.
Most of these businesses do not print their own
inserts and in most cases they don't print their papers in-house.
It is easier for these reps and their
organization to sell inserts when they know the total cost of the flyers
delivered from the outside printer when it includes freight in the price.
This makes it easier for these reps to sell these inserts with a "delivered"
price...thus the term "print & Deliver".
We provide
HIGH IMPACT advertising flyers.
Inserted into Newspapers and Shoppers, it's the perfect
way to kick start an event, broaden reader base or
COMPLETE an
advertising campaign. Help your
customer DIFFERENTIATE
their company from the rest by partnering
with us produce their next Free Standing Insert or glossy flyer
Campaign. Newspaper flyers and glossy shared mail flyers provide exciting
alternatives to direct mail flyers. Shared mail is essentially the
advertising material that falls out of your newspaper each week .
We've been providing advertising inserts and flyers for decades and we're
proven industry experts. We deliver millions of pieces per month to
newspapers and retailers across the country every month. Call or email to
see what we can do for you.
Newspapers have what they call
circulation or homes and news stands that the paper delivers to. This
circulation provides the target market for you newspaper insert and unique
flyer. Shoppers & Pennysavers
provide another vehicle for the flyers into the home much
like newspapers.
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