Industry Data

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Circulation of US Shoppers / TMC

Circulation of Community papers by day of week

Advertising rates and circulations

Top 25 papers / top 50 shoppers

Top 100 US Dailys / top 10 Canadian Dailys

Newspaper Circulation is the homes or readers that read the paper or shopper each day. The papers circulation is usually the key to appealing to advertisers. Circulation can be small or large. Small circulations can be great because they are concentrated and often of a certain demographic. The demographic may be so defined that advertisers that sell to this demographic may benefit from that small papers circulation. On the other hand many advertisers benefit from large circulations because they can get their message to a larger audience.

Newspaper circulation often time must be audited...that is, these papers must be able to prove their circulation so that advertisers are confident that their advertisement is getting the distribution and circulation that they have paid for.

These papers and shoppers are an important part of the shared mail industry. Shared Mail is a term that means that the mail gets to you by essentially sharing the ride in a newspaper for example. Sheared Mail is slightly different than direct mail and usually less expensive to the advertiser. Shared Mail is less targeted but arguably more effective because it has what is called a longer shelf life. Shared Mail often gets set aside by the consumer rather than pitched in the trash. Shared Mail has recently become a more common term.

Shared Mail can be inserted in to the paper or shopper and ride along with the other advertisements. These shared mail flyers are therefore looking for a way to catch the readers eye. These shared mail flyers and inserts can be run on either glossy or non-glossy paper and can be oversized. Shared Mail can be die-cut to ad that special feature that may set you apart as an advertiser.

Die-cut Flyers stand out. Die-cut flyers is a term that simply means that the flyer is generally not square. Rather the die-cut flyer is cut in a shape. These flyers are usually run through a separate machine that cuts the edges in various shapes such as a car, or a house, or a pizza, etc. Our presses can do this in-line. That is, these die-cut flyers are cut on press at the same time they are printed saving you time and money.

Die-cut flyers are very popular because you notice them when they are in the paper or when they fall out into your lap. Ask us about our die-cut flyer capabilities. We can run these die-cut flyers on glossy paper as well as oversized.

Oversized Flyers are large flyers that often times stand out and stick out of the newspaper of flyer in which they are inserted. Oversized Flyers are popular and although they are slightly more expensive...the advertisers are generally happy to pay a little more because again, these advertisers are trying to catch the readers eye. With so many flyers and inserts in the papers today...oversized inserts and oversized flyers provide that extra element that often times makes the difference.

Oversized flyers can run on nearly any paper or substrate. Many printers aren't equipped with presses that can efficiently run oversized flyers and inserts...we are. Our presses are just the type that can run these oversized flyers efficiently. Oversized flyers can also be run on glossy paper.

Glossy Flyers are popular today because they are essentially more appealing to the reader often times and glossy flyers help the advertiser differentiate themselves by standing out in the paper.

The papers and shoppers are often non-glossy. And glossy flyers contrast the paper itself. Glossy Flyers are crisp and glossy. Print colors seem to stand out more with glossy flyers. Print and deliver Glossy Flyers are highly effective.

P&D is a term coined that means Print & Deliver. The advertising insert industry is primarily comprised of newspapers, dailys, weeklys, and free as well as flyers and shoppers. These establishments generally have a staff of sales associates who sell both ROP (run-on-page) advertisements as well as inserts or free-standing inserts.

Most of these businesses do not print their own inserts and in most cases they don't print their papers in-house.

It is easier for these reps and their organization to sell inserts when they know the total cost of the flyers delivered from the outside printer when it includes freight in the price. This makes it easier for these reps to sell these inserts with a "delivered" price...thus the term "print & Deliver".

We provide HIGH IMPACT advertising flyers. Inserted into Newspapers and Shoppers, it's the perfect way to kick start an event, broaden reader base or COMPLETE an advertising campaign. Help your customer DIFFERENTIATE their company from the rest by partnering with us produce their next Free Standing Insert  or glossy flyer Campaign. Newspaper flyers and glossy shared mail flyers provide exciting alternatives to direct mail flyers. Shared mail is essentially the advertising material that falls out of your newspaper each week .

We've been providing advertising inserts and flyers for decades and we're proven industry experts. We deliver millions of pieces per month to newspapers and retailers across the country every month. Call or email to see what we can do for you.

Newspapers have what they call circulation or homes and news stands that the paper delivers to. This circulation provides the target market for you newspaper insert and unique flyer. Shoppers & Pennysavers provide another vehicle for the flyers into the home much like newspapers.