Direct MailDirect Mail is the
mail that comes addressed to you or resident in an envelope or stand alone
piece. The mail is generally called solo mail as well. Direct Mail is
generally more expensive than shared mail
because it is highly personalized. Direct
Mail is generally inkjet or laser personalized with your name and address.
Direct Mail is almost exclusively delivered through the postal service and
requires either zip code or mailing list data to be purchased and provided
to the direct mail production vendor.
Shared Mail is a term that means that the
mail gets to you by essentially sharing the ride in a newspaper for example.
Sheared Mail is slightly different than direct mail and usually less
expensive to the advertiser. Shared Mail is less targeted but arguably more
effective because it has what is called a longer shelf life. Shared Mail
often gets set aside by the consumer rather than pitched in the trash.
Shared Mail has recently become a more common term.
Shared Mail can be inserted in to the paper
or shopper and ride along with the other advertisements. These shared mail
flyers are therefore looking for a way to catch the readers eye. These
shared mail flyers and inserts can be run on either glossy or non-glossy
paper and can be oversized. Shared Mail can be die-cut to ad that special
feature that may set you apart as an advertiser.
Die-cut Flyers stand out. Die-cut flyers is a
term that simply means that the flyer is generally not square. Rather the
die-cut flyer is cut in a shape. These flyers are usually run through a
separate machine that cuts the edges in various shapes such as a car, or a
house, or a pizza, etc. Our presses can do this in-line. That is, these
die-cut flyers are cut on press at the same time they are printed saving you
time and money.
Die-cut flyers are very popular because you notice them when they are in the
paper or when they fall out into your lap. Ask us about our die-cut flyer
capabilities. We can run these die-cut flyers on glossy paper as well as
oversized.
Oversized Flyers
are large flyers that
often times stand out and stick out of the newspaper of flyer in which they
are inserted. Oversized Flyers are popular and although they are slightly
more expensive...the advertisers are generally happy to pay a little more
because again, these advertisers are trying to catch the readers eye. With
so many flyers and inserts in the papers today...oversized inserts and
oversized flyers provide that extra element that often times makes the
difference.
Oversized flyers can run on nearly any paper
or substrate. Many printers aren't equipped with presses that can
efficiently run oversized flyers and inserts...we are. Our presses are just
the type that can run these oversized flyers efficiently. Oversized flyers
can also be run on glossy paper.
Glossy Flyers are popular today because they
are essentially more appealing to the reader often times and glossy flyers
help the advertiser differentiate themselves by standing out in the paper.
The papers and shoppers are often non-glossy.
And glossy flyers contrast the paper itself. Glossy Flyers are crisp and
glossy. Print colors seem to stand out more with glossy flyers. Print and
deliver Glossy Flyers are highly effective.
P&D is a term coined that means Print &
Deliver. The advertising insert industry is primarily comprised of
newspapers, dailys, weeklys, and free as well as flyers and shoppers. These
establishments generally have a staff of sales associates who sell both ROP
(run-on-page) advertisements as well as inserts or free-standing inserts.
Most of these businesses do not print their own
inserts and in most cases they don't print their papers in-house.
It is easier for these reps and their
organization to sell inserts when they know the total cost of the flyers
delivered from the outside printer when it includes freight in the price.
This makes it easier for these reps to sell these inserts with a "delivered"
price...thus the term "print & Deliver".
We provide
HIGH IMPACT advertising flyers.
Inserted into Newspapers and Shoppers, it's the perfect
way to kick start an event, broaden reader base or
COMPLETE an
advertising campaign. Help your
customer DIFFERENTIATE
their company from the rest by partnering
with us produce their next Free Standing Insert or glossy flyer
Campaign. Newspaper flyers and glossy shared mail flyers provide exciting
alternatives to direct mail flyers. Shared mail is essentially the
advertising material that falls out of your newspaper each week .
We've been providing advertising inserts and flyers for decades and we're
proven industry experts. We deliver millions of pieces per month to
newspapers and retailers across the country every month. Call or email to
see what we can do for you.
Newspapers have what they call
circulation or homes and news stands that the paper delivers to. This
circulation provides the target market for you newspaper insert and unique
flyer. Shoppers & Pennysavers
provide another vehicle for the flyers into the home much
like newspapers.
|
